Last updated: April 2026
ActivePace / Culturis.ca
info@activepace.ca · activepace.ca
ActivePace was built to serve communities that have historically been underserved — including communities that have had reason to distrust institutions and the systems that hold their data. We take that seriously.
This Privacy Policy explains what information we collect, why we collect it, how we use it, and what rights you have over it. We have written it in plain language, not legal language, because you deserve to understand exactly what happens with your information.
ActivePace is operated by Culturis.ca, headquartered in Canada. This policy complies with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.
This policy applies to everyone who uses ActivePace:
When you search or browse (no account required):
We do not require you to create an account to search the directory or read practitioner profiles. If you browse without an account, we collect only the standard technical data described below under Automatic Data.
When you send a message to a practitioner:
When you register as a practitioner:
When you register as a facility:
When you visit activepace.ca, our web server and analytics tools collect:
We use Google Analytics 4 for this. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
| Cookie | Purpose | Duration |
|---|---|---|
| Session cookie | Keeps you logged in during your visit | Session (closes when browser closes) |
| WordPress auth cookie | Remembers your login across sessions | 14 days |
| Google Analytics | Anonymous usage analytics | 2 years |
| WooCommerce cart | Remembers your cart if you start registration | Session |
| Stripe | Fraud prevention during payment | Session |
You can control cookies through your browser settings. Disabling cookies may affect your ability to log in or complete registration.
To operate the directory:
Your practitioner profile information is published on activepace.ca so that people seeking care can find you. This is the core purpose of the platform.
To deliver messages:
When someone sends you a message through the platform, we route it to your registered email address. We do not read your messages beyond what is needed to deliver them and prevent spam.
To process payments:
We use Stripe to process subscription payments. Stripe is a PCI-DSS Level 1 certified payment processor. Your card details go directly to Stripe — we never see or store them.
To personalise search results:
We use cultural background, heritage, and language information to match practitioners with people using cultural background filters. This data is stored and displayed only as you have provided and approved it in your profile settings.
To improve the platform:
Anonymous usage data helps us understand how people use the site, which features are working, and where the experience can improve.
To send you important communications:
We send transactional emails — account confirmation, message notifications, subscription receipts. We do not send marketing emails without your explicit consent.
To comply with legal obligations:
We retain certain records as required by Canadian law.
ActivePace handles information that may be considered sensitive under PIPEDA, including cultural and ethnic background, heritage, language, and in some cases health-related information provided by practitioners in their professional bios.
This information is:
If you are a person seeking care and you send a message to a practitioner, the content of that message — which may contain sensitive personal health information — is transmitted to the practitioner’s registered email address. Exercise the same judgment you would when sending any sensitive email.
We do not sell your personal information. We do not rent it. We do not share it for advertising purposes.
We share information only with the following third parties, strictly for the purposes described:
| Service | Purpose | Data shared | Their privacy policy |
|---|---|---|---|
| Stripe | Payment processing | Name, email, billing details | stripe.com/privacy |
| Google Analytics | Anonymous usage analytics | Anonymised behaviour data | policies.google.com/privacy |
| Rebel.com | Web hosting and server infrastructure | All site data stored on their servers | rebel.com/legal/privacy |
| FluentCRM | Email automation (notifications only) | Name and email address | fluentcrm.com/privacy-policy |
| WP Rocket | Site performance caching | No personal data | wp-rocket.me/privacy-policy |
We may also disclose information:
When you create a practitioner profile on ActivePace, the following information becomes publicly visible on your profile page:
What is not publicly visible:
You can edit or remove any publicly visible information at any time by logging into your account and updating your profile.
| Data type | Retention period |
|---|---|
| Active practitioner profiles | For as long as the subscription is active |
| Deactivated practitioner profiles | 90 days after cancellation, then permanently deleted |
| Messages sent through the platform | 12 months, then permanently deleted |
| Payment records | 7 years (required by Canadian tax law) |
| Analytics data (anonymised) | 26 months |
| Server access logs | 90 days |
| Account registration data | Duration of account + 90 days after deletion |
As a Canadian resident, you have the following rights regarding your personal information:
Right to access: You can request a copy of all personal information we hold about you. We will respond within 30 days.
Right to correct: If any information we hold is inaccurate or incomplete, you can request that we correct it. You can also update most information directly in your account settings.
Right to withdraw consent: You can withdraw consent for us to use your information at any time. This may mean we can no longer provide the service to you.
Right to delete: You can request that we delete your account and all associated personal information. We will do so within 30 days, subject to data we are legally required to retain.
Right to know: You can ask what personal information we hold about you, why we hold it, and who we have shared it with.
To exercise any of these rights, email us at info@activepace.ca with the subject line “Privacy Request.” We will respond within 30 days. If you are not satisfied with our response, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca.
We take reasonable technical and organisational measures to protect your personal information:
No method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we will notify you promptly if we become aware of a breach that affects your personal data.
ActivePace is not intended for use by anyone under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us at info@activepace.ca and we will delete it promptly.
We may update this policy from time to time. When we make significant changes, we will:
Continued use of ActivePace after a policy update constitutes acceptance of the updated terms.
If you have questions, concerns, or requests about your privacy:
ActivePace / Culturis.ca
Email: info@activepace.ca
Website: activepace.ca
Office of the Privacy Commissioner of Canada
30 Victoria Street, Gatineau, Quebec K1A 1H3
Toll-free: 1-800-282-1376
priv.gc.ca
This Privacy Policy was prepared in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), S.C. 2000, c. 5, and is effective as of the date shown above.